Friday, August 17, 2012

It's The Economy Stupid!

Does it really come as a surprise that everything is costing more these days?

The country's drought has produce prices rising every week, just compare your receipts to see that I'm right. Gas prices have caused everything that's moved by ground to go up as well. So, I knew my fruit basket prices were going to have to go up. I held out for as long as I could but by last month I had to face the facts. My costs have been steadily rising for years but I bore the brunt in an attempt to grow a clientele. My family's advice was to practically give them away until the return business grew enough to consider them loyal to the fruit basket. Once hooked on your product you could then do what you wanted.

I don't know about all that. The fact is that I just couldn't afford to take less anymore. My fruit costs continue to climb along with my gas and car maintenance expense. So, while I feel terrible raising prices when the economy is so bad, it's the very reason that I have to.

I had considered keeping the prices the same and changing the size of the fruit basket so that it contained less fruit, but, I didn't like the way the basket looked. Ultimately, I decided not to compromise the integrity of the design but, rather adjust the price and challenge the economy instead.

My apologies to the "haters" who want everything to stay the same, don't take it personally it's just the economy stupid!

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