Let's assume you have no expendable cash on hand to spend on marketing a new home based business venture. Here are a few places where to you can start. There are free on-line sites where you can advertise for free, google "free marketing sites" to learn more.
Craigslist.com is widely used by everyone from hookers to internet marketors to sell their products or services. One problem with craigslist, unless you are an "escort" or "massuse" service, seems to be the scrutiny given to small businesses. Read their riot act before posting because if they block you, it will be forever and you probably will never know why. Social networking is widely used, ie. blogs, facebook, twitter and youtube have become major marketing tools and they are all FREE.
Another great source for business supplies is vistaprint.com. You can get a lot of free stuff from them that you'll need and everything else is affordable and fast. You can order your business cards, stationary, labels, decals, magnets, hats, shirts, mugs...everything you can think of at vistaprint.
Obviously, print advertising in any publication is going to cost you more than any self promotion. If you are capable, or at least willing to learn, you can create your own websites to promote whatever you are selling. I use wysiwyg.com as a web builder, but you can find them everywhere. I also use hostgator.com to host my sites. Tie in your website to your blog, your facebook, twitter and youtube accounts to complete the circle of social networking, feed them all regularly with original content and monetize them with google adsense and Amazon and ebay products and see what happens.
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